Influencer marketing is now a cornerstone of global marketing strategies, but succeeding in Japan requires more than a generic approach.
Continue reading “How to Navigate Japanese Cultural Nuances for Influencer Marketing”
In a groundbreaking move, Hakuhodo DY ONE has expanded its advertising horizons by incorporating ANA NEO’s virtual travel platform app, “ANA GranWhale,” into its “WISE Ads” service. This strategic integration enables advertisers to reach audiences within immersive virtual environments, marking a significant advancement in digital marketing.
Continue reading “Pioneering Virtual Advertising: ANA GranWhale’s Integration into WISE Ads”
As Threads places its first year in the rear view, Meta is rolling out a new feature that’s capturing attention for users of Threads in Japan—a trends ranking tool designed to help users keep up with the most popular topics in real time.
Continue reading “Threads in Japan: How Meta’s Newest Feature Affects Social Business”
Some elements of digital marketing strategy are universal, but Japan requires a unique approach from what you’re accustomed to. When marketing outside your own borders, you should think outside the box.
Continue reading “Japan Digital Marketing Strategy Tips for Success”
When considering entering the digital market in Japan, website localization is not merely an option; it is a necessity. What sets Japan apart is its unique culture, language, and consumer behavior.
Continue reading “Japan Website Localization: The First, Most Important Marketing Step”
In Japan, like most of the world, video is the format of choice for content consumption. With public transit as the popular mode of transportation, Japanese audiences spend a lot more time on YouTube. For overseas brands looking to make splash, it’s nearly essential to employ YouTube marketing in Japan.
Continue reading “YouTube Marketing in Japan: Strategies for Success”
Advertising on social media is crucial to any digital marketing strategy in 2025. It’s no different in Japan, where LINE advertising is a key strategy.
Continue reading “LINE Advertising: Leverage Japan’s Most Popular Social Media Platform”
Many companies underestimate the complexity of marketing in Japan, leading to easily avoidable mistakes. Thoughtful preparation will help you avoid pitfalls that can negatively affect your marketing efforts in the long run.
In Japan, where consumers value trust, subtlety, and meaningful connections, influencer marketing has taken on a distinctive form. Japanese brands have mastered the art of creating campaigns that resonate with audiences, blending cultural values with modern digital strategies.
Continue reading “5 Japan Influencer Marketing Case Studies to Learn From”
As artificial intelligence (AI) reshapes the global shopping experience, Japan’s approach to implementing AI in retail is attracting attention. While Japan has traditionally been at the forefront of technology, its AI adoption in retail is taking on unique characteristics, blending cutting-edge data insights with Japan’s deep-rooted emphasis on customer service.
Continue reading “Japan AI in eCommerce: How the Country is Embracing Smart Retail”