Influencer marketing is becoming more commonplace as the go-to strategy for content marketing in Japan, and in recent years, Japan’s unique social media landscape has set the stage for a new era of influencer marketing.
Unlike in many Western countries, Japanese consumers tend to prioritize trust, subtlety, and cultural relevance in brand interactions.
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As Japan’s population ages, a new and dynamic consumer group, known as “Reiwa seniors,” is reshaping the market. Unlike previous generations, Reiwa seniors—who have retired or are nearing retirement—are tech-savvy, health-conscious, and eager to experience life to the fullest. They represent a significant opportunity for brands looking to connect with a consumer base that values digital solutions and quality experiences.
Continue reading ““Reiwa” Seniors: A Crucial Japanese Marketing Demographic”
As artificial intelligence (AI) continues to revolutionize the marketing landscape, understanding AI terminology is becoming an essential skill for marketers. With AI-powered tools enhancing everything from data analysis to personalized customer experiences, having a strong grasp of the language around AI can help marketers stay ahead. Below, we cover key AI terminology that every marketer should know in 2024.
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