With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
Continue reading “Tap into the Trends and Opportunities of Japan’s Booming Travel Industry”
Author: The Marketing Samurai
I eat fish for breakfast.
Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.
Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.
Continue reading “The State of Programmatic Advertising in Japan”
Characteristics of 360 Search, China’s 2nd Largest Search Engine
This time we are going to talk about paid search on China’s 360 Search, which is the engine that holds the 3rdlargest share of the search market in China, after Sogou.
For most of the world, it’s Google AdWords. In Japan, where we are located, the search market is divided roughly evenly between Google AdWords and Yahoo! Japan.
For China, it’s Baidu, Sogou, and 360 Search.
When expanding into China, many people consider Baidu first for their paid search advertising. But in fact, 360 Search’s features, such as its admin screen and settings, are very similar to Google AdWords’, which means it makes it a lot easier to understand and manage than Baidu.
360 Search allows for not only search ads, but display ads as well, so popular display remarketing is also an option.
It even features dynamic remarketing functions as well, so in many ways, it imitates Google AdWords and is a very approachable engine to start marketing online in China.
Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 71.13% search share in China. The remaining portion is held, in decreasing order, by Sogou, Haosou, and Google.
Continue reading “Paid Search Marketing in China”
With a population of about 272.1million people, Indonesia holds incredible opportunities for local startups and foreign enterprises aiming to penetrate the market.
The rate of internet and social media use are rapidly climbing, with one survey recording 174 million active internet users in 2019 – an increase of 17 percent from the previous year. Indonesia is dominated by the younger generation, side by side a growing middle-and-affluent-consumer class, who are tech-savvy and eager to spend their money on purchasing new products and services.
This article will discuss Indonesia’s digital marketing environment, its biggest channels, industry challenges and opportunities, as well as the best possible ways on how to reach the Indonesian audience.
Vietnam is a country of incredible beauty located in Southeast Asia. Described by Lonely Planet as “exotic and compelling,” this picturesque country has drastically improved in terms of social media and digital marketing landscape. The country’s only official language is Vietnamese (tiếng Việt).
The World Bank estimates that Vietnam’s US$200 billion economy is likely to rise to a trillion dollars by 2035. Over half of its population, compared with only 11% today, is anticipated to join the ranks of the global middle class with daily consumption of US$15 or more. About 30% of the population are purchasing goods and services over the internet in 2020, with each consumer spending an average of US$350 per year.
As one of Asia’s rapidly developing economies and youngest populations, Vietnam is a fascinating market. This young and dynamic country offers enormous commercial opportunities for both small and big brands, marketers and investors. This can be attributed to the digital trends in Vietnam that are emerging quickly in every notable sector.
This article will discuss Vietnam’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Vietnamese audience.
Thailand is a Southeast Asian country that is well-known for its beautiful beaches, opulent palaces, and ancient Buddha temples. The people there mainly speak in Thai, with English rarely being used beyond the classrooms. Also, social media and other digital technologies are quickly becoming a part of the Thai people’s everyday lives.
As of the moment, Thailand is experiencing a huge growth of online consumers. Currently one of the leading countries in internet and mobile internet usage, a majority of Thailand’s youth and middle-aged people have access to the internet through their mobile devices. The country’s digital market is also expected to grow rapidly by the year 2020. With Thailand’s high digital penetration rates and the prospective digital marketing industry, there are a lot of opportunities available for those who wish to make the most out of the country’s online market.
This article will discuss Thailand’s digital marketing environment, its biggest channels, industry trends and opportunities, successful campaigns, and the best possible ways on how to reach the Thai audience.
Singapore, a sovereign city-state located in Southeast Asia, is a global commerce, finance and transport hub. The country’s major language is English and its residents are deeply familiar with Western brands and media. Singapore is a fairly young city with a youthful population, thus digital is a very important channel for communication. The country’s high digital influence and social media penetration rate serves as vital indicators of how much information is spreading amongst the populace. In addition, the country also ranks ninth on the UN Development Index and is rated as the city-state that has the ninth highest GDP per capita. It also ranks high in terms of education, quality of life, personal safety and housing, making it one of the leading places for digital to grow.
This article will discuss Singapore’s digital marketing environment, its biggest channels, industry trends, as well as the best possible ways on how to reach the Singaporean audience.
Hong Kong, an astoundingly vibrant city that rarely sleeps, offers visitors a mix of the traditional and modern. With a population of 7.47 million in January 2020, it is regarded as the world’s most vertical city. Hong Kong is an exceptional city-state that has developed into one of the top-ranked global cities in terms of per capita GDP, partly because of its strategic location in Southeast Asia.
Hong Kong has had the highest degree of economic freedom in the world since 1995 according to the Index of Economic Freedom. The city’s economy depends highly on international trade and finance and is governed under positive non-interventionism. Due to these conditions, it is considered as among the most favorable places to start a company.
Hong Kong holds a lot of potential when it comes to developing a digital marketing strategy due to its status as a multicultural hub in Asia and its proximity to China. However, there are various challenges as well. This article will discuss Hong Kong’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the audience.
Taiwan is one of the fastest growing economies in the world, and over the past few years, its e-commerce market has also solidified as an excellent site for investment. In 2020 , the country was estimated to have a US$27 billion market value, with an estimated average annual growth rate of 13%. Its capitalist and export-driven economical approach has created a comprehensive foundation for the e-commerce realm, and the money flow and distribution service providers allow for smooth transactions. These place the country as one of the most dynamic trading powerhouses in the world today.
Taiwan has also taken the age of globalization in stride and hosted a sophisticated consumer market. While English is also used, messages will be more effective when carried out in their primary language, Mandarin Chinese, or a combination of Mandarin-English that must be simple and easy to understand. Other important facets of the Taiwanese market are that they are loyal to brands, respond well to a personalized approach, and give importance to environmental care, behaviors that will be further discussed in the article. To sum it up, brand identity should be a focal point of marketers in building their strategies to successfully connect with the Taiwanese audience.
Currently, the e-commerce market in Taiwan has expanded to strategies such as live broadcast promotion on social media and the use of big data and AI to merge traditional and modern platforms. However, Taiwan is currently at a conundrum regarding its economical state on the international scale. It currently faces problems with underdeveloped infrastructure, pollution, among other issues, places the country in the gap between developed and emerging countries.
This article will discuss Taiwan’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Taiwanese audience.