Japan’s advertising landscape is a testament to adaptability and innovation, blending tradition with cutting-edge technology. With an expected market size of 6 trillion yen in 2024, the Japanese advertising industry has rebounded from the pandemic’s impact and is poised for significant growth.
Continue reading “The Evolution and Potential Future of Display Advertising in Japan”
In a groundbreaking move, Hakuhodo DY ONE has expanded its advertising horizons by incorporating ANA NEO’s virtual travel platform app, “ANA GranWhale,” into its “WISE Ads” service. This strategic integration enables advertisers to reach audiences within immersive virtual environments, marking a significant advancement in digital marketing.
Continue reading “Pioneering Virtual Advertising: ANA GranWhale’s Integration into WISE Ads”
Some elements of digital marketing strategy are universal, but Japan requires a unique approach from what you’re accustomed to. When marketing outside your own borders, you should think outside the box.
Continue reading “Japan Digital Marketing Strategy Tips for Success”
Many companies underestimate the complexity of marketing in Japan, leading to easily avoidable mistakes. Thoughtful preparation will help you avoid pitfalls that can negatively affect your marketing efforts in the long run.
Partnering with the right digital marketing agency to expand your reach in Japan can feel like a blind process. Having a checklist of requirements to make the most out of your final choice makes for a smoother search.
With a nearly 20-year history of digital marketing in Japan, we at Info Cubic can help you know what to look for in a potential marketing partnership.
Continue reading “How to Choose the Right Digital Marketing Agency in Japan”
In Japan, the language barrier isn’t just about translation—it’s about context, tone, and cultural subtleties. Digital marketing messages that work well in English-speaking countries often fail to resonate in Japan without careful adaptation.
Continue reading “The Language Barrier: How to Overcome a Japan Digital Marketing Challenge”
When deciding to expand your business into the Japanese market, it is crucial to have local insight into consumer behavior and the digital landscape they inhabit. Gaining this much-needed cultural knowledge could spell the difference between success or failure, because unlike most Western countries, advertising on Yahoo! in Japan is still a very relevant marketing strategy.
Continue reading “Why Running Yahoo! JAPAN Ads is Still a Useful Strategy”
As artificial intelligence (AI) continues to revolutionize the marketing landscape, understanding AI terminology is becoming an essential skill for marketers. With AI-powered tools enhancing everything from data analysis to personalized customer experiences, having a strong grasp of the language around AI can help marketers stay ahead. Below, we cover key AI terminology that every marketer should know in 2024.
Continue reading “The AI Marketing Dictionary: 11 Essential Terms”
As Japan’s population ages, a new and dynamic consumer group, known as “Reiwa seniors,” is reshaping the market. Unlike previous generations, Reiwa seniors—who have retired or are nearing retirement—are tech-savvy, health-conscious, and eager to experience life to the fullest. They represent a significant opportunity for brands looking to connect with a consumer base that values digital solutions and quality experiences.
Continue reading ““Reiwa” Seniors: A Crucial Japanese Marketing Demographic”
Is your company’s website aware of the distinction between B2B vs B2C website design? And is it strategically built and operated?
A B2B business website’s goal is to acquire leads and inquiries; as such, it has a significantly different structure than a B2C business website.
At Info Cubic Japan, we collaborate with various B2B businesses in the manufacturing and IT sectors. Therefore, the crucial components of a global B2B site’s fundamental design, which are commonly absent, are valued by many B2B organizations.
As a result, we’d like to discuss the differences between B2B vs B2C website design, particularly for digital marketers and global site managers in the B2B business. Continue reading “B2B vs B2C: Web Design Differences”
