Category: Digital Marketing

Digital Marketing in The Philippines

With over 360 million online users, Southeast Asia has one of the most rapidly evolving digital industries across the globe. Increased activity in social media, internet, digital media, and in mobile has demonstrated the enormous marketing potential that businesses can explore in the region.

Among the several digital economies within the region, the Philippines stands in the frontlines. With more than 73 million users, the country has ranked 12th in internet usage worldwide for 2020. The exponential growth of the Philippines’ very substantial digital marketing ecosystem in recent years makes the country very attractive to business owners exploring for opportunities within the Southeast Asian region.

This article will discuss the Philippines’ digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Filipino audience.

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Line Marketing in Japan

Since its introduction in 2011, LINE has grown to become the most popular messaging app in various Asian countries, such as Thailand, Indonesia, Korea, and Japan. Especially in Japan, LINE has become so ingrained into the culture that it is also the most popular social networking service (SNS) that functions as a multi-functional, lifestyle platform. Within the app is a multitude of features users can enjoy, spanning from games, group video, hardware digital assistants, and even taxi and delivery services.

LINE is a strong marketing tool for businesses looking to advertise to the Japanese market. With its 84 million monthly active users (MAUs) in the country, it can reach a wider range of users compared to other SNS platforms. Additionally, the app has shown steady and consistent increase in its user base over the years. Paired with the right strategies, brands can drive the right kind of traffic that converts to more sales and leads.

With this, digital marketers should heavily invest in advertising on LINE if they are looking to penetrate a huge part of the Japanese digital sphere.

This article will discuss in detail the scale of the dominance of LINE in Japan, its various features, and the best ways for brands to optimize them in their digital marketing strategies.

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Digital Marketing in Russia

Russia has been a nation of power and potential all throughout history, and it continues to be so in the digital age. The landscape extends to over 17 million square kilometers, making it the largest country in the world. It is geographically located between North Asia and Europe, the Pacific and the Arctic, and spans 11 time zones. As of February 2020, the country hosts nearly 145.9 million residents, which also makes it one of the biggest markets all over the globe.

Despite experiencing a dip in its economy over the past few years, recent reports show that its rates are back on a healthier track. According to the World Bank, Russia’s GDP has risen to a rate of 2.3% from 1.6%, which is considered to be its best growth rate since 2012. In 2017, its lowest inflation rate was recorded at only 2.7%, and it is expected to remain below 4% in the future.

Russia still maintains a significant international role in today’s digital age. Although experiencing various setbacks over the years, such as the 2017 recession and its ever-changing political climate, it is still regarded as a technological hub and a major producer of skilled IT professionals. Currently, a massive development program is underway, aiming to digitalize the entire country to develop entrepreneurial energy, new technologies, and more skilled professionals.

Factoring in Russia’s tech-savvy residents and flourishing e-commerce market, the future of digital marketing in the country undoubtedly offers promising opportunities.

This article will discuss Russia’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the Russian audience.

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