Category: Market Data

Digital Marketing in Hong Kong

Hong Kong, an astoundingly vibrant city that rarely sleeps, offers visitors a mix of the traditional and modern. With a population of 7.47 million in January 2020, it is regarded as the world’s most vertical city. Hong Kong is an exceptional city-state that has developed into one of the top-ranked global cities in terms of per capita GDP, partly because of its strategic location in Southeast Asia.

Hong Kong has had the highest degree of economic freedom in the world since 1995 according to the Index of Economic Freedom. The city’s economy depends highly on international trade and finance and is governed under positive non-interventionism. Due to these conditions, it is considered as among the most favorable places to start a company.

Hong Kong holds a lot of potential when it comes to developing a digital marketing strategy due to its status as a multicultural hub in Asia and its proximity to China. However, there are various challenges as well. This article will discuss Hong Kong’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the audience.

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Digital Marketing in Thailand

Thailand is a Southeast Asian country that is well-known for its beautiful beaches, opulent palaces, and ancient Buddha temples. The people there mainly speak in Thai, with English rarely being used beyond the classrooms. Also, social media and other digital technologies are quickly becoming a part of the Thai people’s everyday lives.

As of the moment, Thailand is experiencing a huge growth of online consumers. Currently one of the leading countries in internet and mobile internet usage, a majority of Thailand’s youth and middle-aged people have access to the internet through their mobile devices. The country’s digital market is also expected to grow rapidly by the year 2020.  With Thailand’s high digital penetration rates and the prospective digital marketing industry, there are a lot of opportunities available for those who wish to make the most out of the country’s online market.

This article will discuss Thailand’s digital marketing environment, its biggest channels, industry trends and opportunities, successful campaigns, and the best possible ways on how to reach the Thai audience.

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Digital Marketing in South Korea

South Korea is an East Asian country known for undergoing one of the fastest and most remarkable economic transformations in recent history. From being one of the poorest countries in the world during the 1960s, it has now risen to become the 5th largest economy in Asia and 11th internationally.

Technology is one of the key drivers behind South Korea’s rapid economic development. The country has one of the fastest internet connections and smartphone usage in the world. Recently, it has launched the first 5G network in Asia, which is expected to further propel its e-commerce market. Furthermore, South Korea has the highest government backing per capita for start-ups. Last year, the government pledged a $9 billion venture fund, supported by an initial $3 billion investment in 2015.

The other factor behind its economic success is the massive investment in “Hallyu” or The Korean Wave, one of the biggest cultural phenomena in Asia. In 2018, Hallyu exports had garnered over $9.48 billion to its economy, a 22.8% increase compared to the previous year.

Overall, South Korea offers many opportunities for the digital marketing industry to grow.
This article will discuss South Korea’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the South Korean audience.

Continue reading “Digital Marketing in South Korea” →