Facebook isn’t necessarily sitting at the social media cool kids’ table in Japan for casual use these days. As a platform for advertising, however, Facebook Ads in Japan can still deliver an attractive ROI. Its unique positioning in Japan offers a beneficial tool for B2B marketing.
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Category: Social Media
Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.
These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.
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Video Marketing in Japan is not something new, but the way it has been advertised is.
In recent years, video has shown great success at engaging users to a brand.
According to Wyzowl, 91% of businesses today use video as a marketing tool. About 96% of marketers who use video marketing report it as an essential part of their digital advertising strategy.
The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.
If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies.
The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.
Japanese social media has somewhat changed over the past couple of years and continues to do so.
This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.
This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.
In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.
The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.
In order to utilize these platforms effectively, you need to understand the nature thereof.
Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.
Continue reading “The social media evolution and prediction for Japan”
Instagram has had an incredible impact in the social media game for a while now, and I think the trend will continue for many years more.
This app’s popularity is huge all over the world and Asia is the fastest growing region at the moment.
It is without a doubt currently one of the most recognizable apps with nearly 1 billion monthly active users, granting it to be positioned as one of the most impactful and valuable brands worth almost 41.5 billion dollars according to BrandZ Top 100 ranking!
The Facebook-owned photo-sharing platform also almost doubled in value in 2020, rising 95 percent year-on-year to become the fastest-rising brand on the list.
The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.
This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.