The AI Marketing Dictionary: 11 Essential Terms

As artificial intelligence (AI) continues to revolutionize the marketing landscape, understanding AI terminology is becoming an essential skill for marketers. With AI-powered tools enhancing everything from data analysis to personalized customer experiences, having a strong grasp of the language around AI can help marketers stay ahead. Below, we cover key AI terminology that every marketer should know in 2024.

Continue reading “The AI Marketing Dictionary: 11 Essential Terms”

What is Digital Advertising?

What is the Difference Between Digital Advertising and Mass Advertising?

With the rapid consistent growth of digitization around the world, there was widespread concern that the coronavirus would temporarily halt the expansion of digital marketing. In reality, though, more than two-thirds of Facebook and Google ads were served by local businesses, and small local businesses used digital marketing and advertising for the first time to keep their businesses going during lockdown.

Due to the worldwide lockdown, companies that previously had nothing to do with digital advertising were suddenly required to make significant changes in order to adapt to the times.

Continue reading “What is Digital Advertising?”

SEM in Japan: What Are Listing Ads?

Listing ads are one of the best ways to advertise your business online to people all over the world because they are inexpensive and allow you to target specific audiences.

In the DX (digital experience) era, listing ads can be considered an essential marketing tool that is crucial for innovative marketing campaigns such as introducing new brands to overseas markets and publicizing the debut of new products.

Today, it’s easy for anyone to send listing ads to overseas markets. However, if you know what you’re doing and take the right steps, it can be a very powerful marketing tool.

This time, we’ll go into great detail, from the fundamentals of what overseas listing advertisements are to the delivery processes and insider tips for effective overseas listing ads.

Continue reading “SEM in Japan: What Are Listing Ads?”