In a groundbreaking move, Hakuhodo DY ONE has expanded its advertising horizons by incorporating ANA NEO’s virtual travel platform app, “ANA GranWhale,” into its “WISE Ads” service. This strategic integration enables advertisers to reach audiences within immersive virtual environments, marking a significant advancement in digital marketing.
Expanding Advertising into Virtual Realms
“WISE Ads” is renowned for its capability to deliver advertisements across a multitude of digital touchpoints, including web media, social networks, news platforms, video, audio streaming services, and digital signage. The addition of “ANA GranWhale” extends this reach into virtual spaces, allowing brands to engage with users in innovative and interactive ways.
About ANA GranWhale
“ANA GranWhale” offers users a virtual travel experience, recreating captivating destinations and cultures. The platform features services such as V-TRIP (virtual travel space), Sky Mall (shopping space), and Sky Room (personalized room space). Users can collect “Gran Chips” within the app, which are exchangeable for ANA miles, enhancing engagement and providing tangible rewards.
Seamless Advertising Integration
To ensure that advertising enhances rather than disrupts the user experience, ARROVA, a subsidiary of Hakuhodo DY ONE, is introducing new ad formats within “ANA GranWhale.” These formats are designed to blend seamlessly into the metaverse environment, offering a harmonious and engaging advertising experience.
Implications for Digital Marketing
This integration signifies a shift in digital marketing strategies, emphasizing the importance of engaging consumers within virtual spaces. By leveraging platforms like “ANA GranWhale,” advertisers can create immersive brand experiences that resonate with users in novel ways.
Info Cubic Japan: Your Partner in Virtual Advertising
As the digital landscape evolves, Info Cubic Japan is at the forefront, offering expertise in navigating and capitalizing on emerging advertising platforms. We formulate our comprehensive digital marketing solutions to help businesses effectively engage with their target audiences across both traditional and virtual environments. Partner with us to explore innovative advertising opportunities and elevate your brand’s presence in the digital realm.
