Partnering with the right digital marketing agency to expand your reach in Japan can feel like a blind process. Having a checklist of requirements to make the most out of your final choice makes for a smoother search.
With a nearly 20-year history of digital marketing in Japan, we at Info Cubic can help you know what to look for in a potential marketing partnership.
In This Article
Here are some factors to consider in your search, which can impact your overall success.
What Digital Marketing Services Do Agencies in Japan Offer?
Many Japan digital marketing agencies have a core group of competencies that they offer. For example, we at Info Cubic Japan provide digital pay-per-click (PPC) ads, content marketing via social media management, as well as website design.
Finding a Japanese digital marketing agency that offers multiple services can also be a benefit for cost-effectiveness.
No marketing solution is truly one-size-fits-all, however. An experienced Japanese digital agency should be able to customize its services and marketing strategy to meet your specific needs. A robust marketing proposal should take your industry, KPI and budget into account to maximize success potential.
Certain services, such as influencer marketing, are very specialized offerings in Japan, and there are many agencies that focus solely on this form of marketing. The influencer marketing landscape in Japan differs quite significantly from the West, however, so it may be a bit more difficult to navigate this area for outside businesses.
Some agencies, such as Info Cubic Japan, have established strategic partnerships with boutique influencer marketing agencies to help connect international brands with the right Japanese influencers.
Japanese Consumer Landscape Knowledge
We cannot stress enough how unique Japanese consumer behaviors can be. Cultural nuances can be extremely tricky to figure out, especially if you’re on the outside looking in.
Certain business practices and approaches that may work in the US or UK, for example, could be a recipe for disaster when marketing to potential customers in Japan. That’s why it’s imperative to partner with a marketing agency with a deep understanding of the Japanese marketing landscape.
The flip side to this is making sure that you don’t lose your brand voice in translation. Choose an agency that can present your brand message in Japan appropriately, without compromising your identity in the process.
Not Just Experience…Success is Also Key
How long a Japanese digital marketing agency has been around can give you a good idea of their expertise. However, that doesn’t necessarily tell the full story. It’s vitally important to know just how successful of a track record an agency can prove.
If you’re looking to achieve specific goals and results, look for a digital marketing agency that has not only worked with similar industries in the past, but can also show that they have produced similar results to what you desire.
As you consult with an agency, be sure to request case studies that can validate their claims.
Ensure Smooth Communication in Japanese and English
You’re looking for a digital marketing agency in Japan to remove the language barrier between you and your audience. But you also need to be sure there won’t be any communication issues between you and your agency.
When searching for an agency to partner with, you can avoid headaches by finding a company with proficient bilingual staff. Even better, find an agency with international staff. Native speakers can better understand and convey a client’s mindset and goals, which can foster a more productive working relationship.
Finally, be sure to ask about how you will be supported throughout the campaign duration. When you’re on the other side of the world, you want to know you’re being taken care of. Find an agency that can provide varied levels of reporting to meet your needs. A reputable agency should be able to fulfill specific requests for performance metrics and opportunities to improve a marketing strategy.
Is Info Cubic Japan the Right Digital Marketing Agency for You?
At Info Cubic Japan, we offer many digital marketing solutions tailored to your specific goals. From search and social advertising, to organic content and influencer marketing, our international staff has the expertise to meet your needs.
During the consultation process. we’ll take the time to understand your desired outcomes. We will also address potential roadblocks on the path to success, and how to overcome them.
Start by contacting us, and find out how we can help you navigate the Japanese market to achieve the results you want.
