Once a business decides to expand into a new market, it is crucial to have local insight into consumer behavior and trends. Gaining this much-needed cultural knowledge could spell the difference between a success or a failure.
Continue reading “Your Guide to Yahoo! Japan”
Due to Japan’s flourishing industries in beauty and technology, as well as many prioritizing their careers over family life, the average Japanese consumer has more discretionary income than their European counterparts. Japan makes an ideal market for foreign brands on account of their open-minded youth culture and curiosity for the West.
Every culture has specific habits and behaviors that marketers need to become aware of. Japan is known for having a culture that epitomizes etiquette and respect. How can foreign brands uphold these values in order to sell effectively?
This article will explore the profile of Japanese consumers, as well as provide tips, insights, and methods in order to win their hearts and gain their trust.
Continue reading “How to win the hearts and trust of Japanese consumers”
Due to the fast-paced expansion of Western businesses to Asian markets, there is an urgent need to reach farther audiences in promoting and selling goods and services. In today’s digital world, the web has a crucial role in determining a business’s success. However, being able to win the hearts and minds of consumers that belong to such different cultures may pose a challenge for any marketer.
Continue reading “How Japanese Website Design Differs From The West”
Taiwan, considered as one of the four Asian Tigers, has sustained continuously high levels of economic growth since the 1960s. At present, the country is one of the most developed economies in the continent, ranking 21st worldwide
A vital market in regional and global value chains, Taiwan offers one of the most promising environments for investments in Asia. Additionally, the country is one of the driving forces of global trade and plays an essential role in the global economy: It is a crucial supplier of goods across industrial fields as well as a top player in the world’s information and communication technology industry.
A prosperous country with a population of around 23.8 million, Taiwan offers plenty of business opportunities. However, to achieve success, marketers need to understand the business realm in the country — particularly about Taiwanese consumers and how businesses can win their hearts and gain their trust.
Continue reading “How To Win The Hearts And Trust Of Taiwanese Consumers”
With an overall economic freedom score of 89.1, Hong Kong remains one of the freest economies in the world, placing 2nd in 2020 behind Singapore. The US-based Heritage Foundation explains that countries with high economic freedom have business-friendly tax codes and governments that encourage innovation and entrepreneurship. The liberty granted in the business sector of Hong Kong creates more opportunities for companies to develop in the country. Additionally, foreign brands have a high chance of penetrating the local market.
Heritage Foundation studies also show that people of top-ranking countries live longer, have better health, are more educated, and have better ecological protectors. Considering these attributes for Hong Kongese consumers would indicate which businesses have the potential to flourish in this market. To set up shop in Hong Kong, marketers would have to identify what these economically free people need.
Continue reading “How to Win the Hearts and Trust of Hong Kongese Consumers”
With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
Continue reading “Tap into the Trends and Opportunities of Japan’s Booming Travel Industry”
With over 360 million online users, Southeast Asia has one of the most rapidly evolving digital industries across the globe. Increased activity in social media, internet, digital media, and in mobile has demonstrated the enormous marketing potential that businesses can explore in the region.
Among the several digital economies within the region, the Philippines stands in the frontlines. With more than 73 million users, the country has ranked 12th in internet usage worldwide for 2020. The exponential growth of the Philippines’ very substantial digital marketing ecosystem in recent years makes the country very attractive to business owners exploring for opportunities within the Southeast Asian region.
This article will discuss the Philippines’ digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Filipino audience.
Southeast Asia is seeing a fast-paced growth in its e-commerce market, and Malaysia steadily proves to be one of its key players. The country predominantly speaks English as an active second language, and more of its residents are becoming proficient with the use of digital technologies and social media.
Malaysia is very urbanized and currently has one of the highest internet penetration rates among the region, thus posing a very promising future for the e-commerce market. Its potential has not gone unnoticed across companies everywhere. With the digital market ripe for investment, Malaysia has caught the attention of companies all around the world. The country even saw a wave of digital startups for the past twelve months as a result of this surge. Paired with Malaysians’ increasing comfortability in online shopping, positive outlook on digital marketing, and big economic plans, the country will soon be a mature site for the online marketing industry.
This article will discuss Malaysia’s digital marketing environment, its biggest channels, industry trends, challenges, as well as the best possible ways on how to reach the Malaysian audience.
What’s influencer marketing and why is it so effective?
The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.
Marketing that utilizes influencers is called “influencer marketing.”
In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.
Continue reading “Is it Time to Start Thinking about Influencer Marketing?”
In Asia, influencers can’t be ignored
In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.
However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.
While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.
Continue reading “How to Approach Influencer Marketing in Asia”