Digital Marketing in Australia

Australia is the smallest continent and one of the largest countries in the world. It comprises the Australian continent, Tasmania, and other smaller islands. The nation is also known for its wealthy underpopulated demographic, fantastic natural wonders, and most notable for being geographically isolated from the rest of the globe.

The English-speaking nation is a highly developed, high-income country and is the world’s 14th largest economy. According to the International Monetary Fund (IMF), the nation has the world’s 21st-highest per capita income. Furthermore, it is considered as a melting pot of various cultures as 22% of its population are immigrants, making it the 9th largest immigrant population in the world. More representations of its progressiveness are shown through having the third-highest human development index and high rank in terms of quality of life, health, education, economic freedom, civil liberties, and political rights.

The digital side of the business industry in Australia is thriving as businesses spend more on digital media ads than ever before, and this is expected to continue increasing over the coming years. With the booming e-commerce industry and fast adoption of smart technologies, the digital landscape in the country presents space for more growth and promising opportunities for marketers.

Continue reading “Digital Marketing in Australia” →

Digital Marketing in India

With a population reaching 1.37 billion, India is considered the twenty-eighth most densely populated country in the world. This sheer number guarantees that the country holds so much potential and can provide a lot of opportunities for both foreign enterprises and local startups alike.

Despite the country’s low current internet penetration rate, India’s digital market is anticipated to grow rapidly in the coming years. This growth makes the country attractive to businesses aiming to explore the region. However, there are also several risks associated with penetrating the Indian market.

This article will discuss India’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Indian audience.

Continue reading “Digital Marketing in India” →

Digital Marketing in New Zealand

New Zealand is a country that, at the mere mention of its name, inspires images of vast landscapes, Hollywood-level sceneries, and diversity. The country is especially known for its deeply ingrained Māori roots, making it one of the most culturally rich countries in the modern world. Majority of its 4.80  million population speak English, which is the dominant official language. Other official languages are Māori and NZ Sign Language.

The country is developed and ranks highly at the global scale in terms of quality of life, health, education, protection of civil liberties, and economic freedom. Digital is also a growing industry, but certain global trends have yet to penetrate the New Zealand market. However, marketers should still pay attention to trends on the global scene and be quick to implement them in their strategies to stay ahead of the game.

With the country’s 93% internet penetration rate, commitment to digitalization, the dominance of Google, and wide use of social media, the digital marketing industry presents a rich site for both local and international businesses to thrive.

This article will discuss New Zealand’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the Kiwi audience.

Continue reading “Digital Marketing in New Zealand” →

Digital Marketing in China

The People’s Republic of China is undoubtedly one of the leading drivers of the modern digital age, both in Asia and on a global scale. The country has Standard Chinese as its official language and holds one of the largest middle-class in the world. With its 1.44 billion population, the Chinese market is a massive site of opportunity that is highly-coveted and invested in by international brands.

Digital marketing in China holds many opportunities for exploration and the integration of new technologies. In fact, data from eMarketer show that advertisers will increase their digital  ad spend to 5% for this year despite the pandemic’s disruptions in China’s economy.. That brings the estimated ad spend to a total of $75.33 billion. With consumers’ comfortability with online shopping and the blurring lines between social and e-commerce, marketers are now seeking strategies that focus on social commerce.

With the tech-savviness of Chinese consumers, cheap broadband, and a dynamic online landscape, the digital marketing industry will continue to thrive. However, marketers must note that an all-in-one approach will not work for such a massive and diverse market like China. Certain planning and strategies must be developed in order for brands to generate visibility and engagement in the Chinese market.

This article will discuss China’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways of reaching the Chinese audience.

Continue reading “Digital Marketing in China” →

Digital Marketing in Germany

Online Marketing is an aspect of marketing which continues to grow unabated. Especially in recent years, the immense growth defies any projection making books and journals written just 2-3 years ago appear outdated. The ever-changing digital landscape might make it difficult to keep up to date at all times, especially for marketers. Universities using relatively obsolete material to teach their students result in companies having to invest considerable amounts of company resources to train them just as they come out of university.

In this case, it is useful to gain a certain overview of the different characteristics of the digital landscape in specific countries. Germany is of particular importance, due to the sheer size of its market and influence. In order to develop a fitting marketing strategy, it is crucial to understand the intricacies of the culture present in the country. The varied digital landscape present in Germany offers diverse opportunities which allow companies to develop a competitive advantage in their respective industries.

Continue reading “Digital Marketing in Germany” →

A Brief Look at Influencer Marketing in the West

5 general facets most campaigns have

We have already covered influencer marketing a few times in our blog.

This time, following up on our previous post about Asia, we will be covering what’s happening in the West.

In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.

You could say that there are generally 5 major steps in the way they are executed:

・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.

Continue reading “A Brief Look at Influencer Marketing in the West” →

Current and Future Trends of Content Marketing in Japan

You might not be new to the concept of Content Marketing but you are probably unfamiliar with what Content Marketing in Japan is like.

Before digging into that, we can’t start this article without first mentioning the following important statement:

Great content is the key to your business and website’s success.

Continue reading “Current and Future Trends of Content Marketing in Japan” →

The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country

Cosmetics sales in Asia are on the rise

In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time.

Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido and Kao, have been increasing production to meet demand.

For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia.

Continue reading “The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country” →

The State of Programmatic Advertising in Japan

Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.

Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.

Continue reading “The State of Programmatic Advertising in Japan” →

Social Media Marketing Trends in Asia

In Asia, everyday life is becoming increasingly digital. As such, the region covers a formidable chunk of the global social media landscape. Eastern Asia has the highest social media penetration rate in the world at 71%. North America comes in second with 69%.

However, Asia’s social media landscape is different compared to the West. In most Asian countries, native platforms dominate the online scene instead of giants like Facebook and Twitter, who are then forced to compete in the market. With the large and diversified culture present, a variety of different strategies are needed to achieve success within each country in the region. It may seem a daunting task, but this can be made significantly easier by laying the groundwork through social listening in its major social channels.

This article will discuss Asia’s social media environment, the biggest social media marketing trends, opportunities, major channels, and success stories.

Continue reading “Social Media Marketing Trends in Asia” →