Influencer Marketing In Hong Kong

With a population of over 7 million, Hong Kong serves as a gateway to opportunities in Mainland China and also a strategic location in Southeast Asia. This city holds much potential for marketers because it is a multicultural hub wherein more than 1,500 regional headquarters of global companies are located.

Due to the rapid digital transformation across the globe, and Hong Kong, in particular, there has been an increase in demand for digital advertising and online marketing services. In fact, a survey conducted by the Hong Kong Advertisers Association (HK2A) and market analytics company Nielsen found that the region’s 100 major marketers plan to spend about 60% of their budget on digital advertising and 40% on traditional media strategies. Additionally, a survey also done by the same institutions in 2020 indicates that online advertising spending is expected to continue to rise with most respondents saying that their company will spend more money on online advertising in the upcoming years. Out of the budget allotted for digital, a substantial portion is spent on social media marketing.

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Data Based Intelligence and the Future of Advertising in Japan

Artificial intelligence (AI) is one of today’s trending topics across different business sectors. Simply put, AI is a term to describe types of technology that can simulate human intelligence. AI is used to analyze data in a contextual manner to provide requested information, supply interpretation, or trigger an event based on the results.
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What’s Content Marketing?

There is value in the consumers’ perception of a brand’s image, whether true or false. Thus, it’s every company’s task to maximize positive user experiences and minimize customer pain points online in today’s digitized world. One of the solutions to this challenge is content marketing.

According to the Content Marketing Institute, content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” With this approach, brands provide genuinely relevant and useful content to prospects and customers to help them solve their issues rather than directly pitching products or services.

Within content marketing’s definition, the word “valuable” must be emphasized. This quality is what sets content marketing apart from other forms of advertising. Content can be identified as part of a content marketing campaign if people seek it out and want to consume it instead of avoiding it.

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Guide to Marketing Using Manga

In most places across the globe, comics are considered as something merely for children. However, in Japan, manga can be a brand’s key to penetrate the market. Manga are comics or graphic novels corresponding to a style developed in Japan.

Rather than being for children, manga can be for anyone. Manga is consumed by readers of any age, from elementary school students to senior citizens. In fact, a survey by Shinfield, a Japanese firm specializing in manga marketing, found that 69.7% of respondents aged 40 and up still read manga. One of manga’s greatest strengths is that it appeals to readers, whether young or old.

For a long time, manga has been a staple reading material in Japan, appealing to nearly all social classes and age groups. Even though the market for manga in Japan has been steadily declining and domestic sales of printed copies have been falling since 2002, the market has slowly started to rise once more in 2013 due to an abundance of newfound digital manga apps and services for mobile devices. In 2019,  digital sales for manga rose 29.5%, totaling 259.3 billion yen (about US$2.37 billion).

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How to Win the Hearts and Trust of Korean Consumers

South Korea is the 4th largest economy in Asia and the 10th largest in the world. The country boasts powerful industries in mobile, automotive, beauty, fashion, entertainment, and technology as a result of its substantial workforce that has usually put career over family. In the past, the average worker in Korea worked around 70 hours a week. However, to achieve a better work-life balance and change the Korean working culture, the national government lowered the maximum working hours to 52 hours. Consequently, Korean consumers now have more time to spend their disposable income.

In addition, South Korea is also recognized as the trendsetter for Asia. As such, the country holds a lot of potential for international brands who wish to penetrate the Asian market. If a brand is successful in the Korean market, it is most likely to succeed across the continent.

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How to win the hearts and trust of Japanese consumers

Due to Japan’s flourishing industries in beauty and technology, as well as many prioritizing their careers over family life, the average Japanese consumer has more discretionary income than their European counterparts. Japan makes an ideal market for foreign brands on account of their open-minded youth culture and curiosity for the West.

Every culture has specific habits and behaviors that marketers need to become aware of. Japan is known for having a culture that epitomizes etiquette and respect. How can foreign brands uphold these values in order to sell effectively?

This article will explore the profile of Japanese consumers, as well as provide tips, insights, and methods in order to win their hearts and gain their trust.

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How Japanese Website Design Differs From The West

Due to the fast-paced expansion of Western businesses to Asian markets, there is an urgent need to reach farther audiences in promoting and selling goods and services. In today’s digital world, the web has a crucial role in determining a business’s success. However, being able to win the hearts and minds of consumers that belong to such different cultures may pose a challenge for any marketer.
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How To Win The Hearts And Trust Of Taiwanese Consumers

Taiwan, considered as one of the four Asian Tigers, has sustained continuously high levels of economic growth since the 1960s. At present, the country is one of the most developed economies in the continent, ranking 21st worldwide

A vital market in regional and global value chains, Taiwan offers one of the most promising environments for investments in Asia. Additionally, the country is one of the driving forces of global trade and plays an essential role in the global economy: It is a crucial supplier of goods across industrial fields as well as a top player in the world’s information and communication technology industry.

A prosperous country with a population of around 23.8 million, Taiwan offers plenty of business opportunities. However, to achieve success, marketers need to understand the business realm in the country — particularly about Taiwanese consumers and how businesses can win their hearts and gain their trust.

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How to Win the Hearts and Trust of Hong Kongese Consumers

With an overall economic freedom score of 89.1, Hong Kong remains one of the freest economies in the world, placing 2nd in 2020 behind Singapore. The US-based Heritage Foundation explains that countries with high economic freedom have business-friendly tax codes and governments that encourage innovation and entrepreneurship. The liberty granted in the business sector of Hong Kong creates more opportunities for companies to develop in the country. Additionally, foreign brands have a high chance of penetrating the local market.

Heritage Foundation studies also show that people of top-ranking countries live longer, have better health, are more educated, and have better ecological protectors. Considering these attributes for Hong Kongese consumers would indicate which businesses have the potential to flourish in this market. To set up shop in Hong Kong, marketers would have to identify what these economically free people need.

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Tap into the Trends and Opportunities of Japan’s Booming Travel Industry

With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
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