Digital Marketing in China

The People’s Republic of China is undoubtedly one of the leading drivers of the modern digital age, both in Asia and on a global scale. The country has Standard Chinese as its official language and holds one of the largest middle-class in the world. With its 1.44 billion population, the Chinese market is a massive site of opportunity that is highly-coveted and invested in by international brands.

Digital marketing in China holds many opportunities for exploration and the integration of new technologies. In fact, data from eMarketer show that advertisers will increase their digital  ad spend to 5% for this year despite the pandemic’s disruptions in China’s economy.. That brings the estimated ad spend to a total of $75.33 billion. With consumers’ comfortability with online shopping and the blurring lines between social and e-commerce, marketers are now seeking strategies that focus on social commerce.

With the tech-savviness of Chinese consumers, cheap broadband, and a dynamic online landscape, the digital marketing industry will continue to thrive. However, marketers must note that an all-in-one approach will not work for such a massive and diverse market like China. Certain planning and strategies must be developed in order for brands to generate visibility and engagement in the Chinese market.

This article will discuss China’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways of reaching the Chinese audience.

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Digital Marketing in Germany

Online Marketing is an aspect of marketing which continues to grow unabated. Especially in recent years, the immense growth defies any projection making books and journals written just 2-3 years ago appear outdated. The ever-changing digital landscape might make it difficult to keep up to date at all times, especially for marketers. Universities using relatively obsolete material to teach their students result in companies having to invest considerable amounts of company resources to train them just as they come out of university.

In this case, it is useful to gain a certain overview of the different characteristics of the digital landscape in specific countries. Germany is of particular importance, due to the sheer size of its market and influence. In order to develop a fitting marketing strategy, it is crucial to understand the intricacies of the culture present in the country. The varied digital landscape present in Germany offers diverse opportunities which allow companies to develop a competitive advantage in their respective industries.

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A Brief Look at Influencer Marketing in the West

5 general facets most campaigns have

We have already covered influencer marketing a few times in our blog.

This time, following up on our previous post about Asia, we will be covering what’s happening in the West.

In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.

You could say that there are generally 5 major steps in the way they are executed:

・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.

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The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country

Cosmetics sales in Asia are on the rise

In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time.

Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido and Kao, have been increasing production to meet demand.

For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia.

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The State of Programmatic Advertising in Japan

Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.

Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.

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Social Media Marketing Trends in Asia

In Asia, everyday life is becoming increasingly digital. As such, the region covers a formidable chunk of the global social media landscape. Eastern Asia has the highest social media penetration rate in the world at 71%. North America comes in second with 69%.

However, Asia’s social media landscape is different compared to the West. In most Asian countries, native platforms dominate the online scene instead of giants like Facebook and Twitter, who are then forced to compete in the market. With the large and diversified culture present, a variety of different strategies are needed to achieve success within each country in the region. It may seem a daunting task, but this can be made significantly easier by laying the groundwork through social listening in its major social channels.

This article will discuss Asia’s social media environment, the biggest social media marketing trends, opportunities, major channels, and success stories.

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Naver Blog Guide

Since its debut in 1999, Naver has remained as the number one online platform in South Korea, with over a 75% foothold on the country’s search engine market. It’s the first in the world to introduce the comprehensive search service, which has expanded to include different segments such as news, blogs, and even a Q&A database. Naver also pioneered user-generated content, allowing users to browse a variety of rich media content tailored to their interests. As such, Naver is not just a web portal, but a social search engine that helps users easily find more relevant results to their searches.

Naver’s services have seen equal success with the South Korean market, such as Naver Blog, one of the most important digital platforms in the country right now. With its own segment on the Naver search engine, South Korean users flock to this page for online travel research, product reviews, food culture, and so much more. Additionally, thousands of influencers are on the service, thus, it is an important platform for influencer marketing strategies. Thus, businesses looking to penetrate the market must create their business plans around the unique role of Naver Blog among their audiences.

This article will discuss Naver Blog, one of Naver’s main services, its basic functions, and features, how to open an account, and examples of brands utilizing the service.

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Chinese Influencer Marketing

China, the second-largest economy in the world, is still relatively uncharted territory for numerous foreign brands. Due to the differences between Western and Chinese social media landscapes, approaching target audiences effectively and efficiently can be a big challenge to marketers. For most established brands in China, one of the best solutions to this problem is to work with Chinese influencers.

China is a vast country that is composed of numerous markets. Hence, consumers from different regions and diverse groups do not share the same needs nor experience the same trends. Rolling out a one-size-fits-all strategy won’t be effective, and it would be expensive and time-consuming to create individual strategies that are tailored for each sub-market. For that reason, collaborating with KOLs who regularly communicate with their followers helps brands reach their target audience more quickly and easily.

In fact, according to the 2019 Unlock the Full Potential of Social Media Marketing in China Report, 81% of brands interviewed in China responded that they would continue to concentrate on social media marketing. 80% indicated they would increase their collaboration with influencers in terms of promoting their brands or products because they believe in the Return on Investment (ROI) of influencer marketing. China is estimated to spend $8 billion on Instagram influencers alone.

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The Best Tools and Resources to Master Japan’s Market for Non-Japanese Speakers

The third-largest economy in the world, Japan, is a fascinating country rich in history and culture. It leads in the development of cutting-edge technology while honoring its traditions. Japan continues to be the high-tech powerhouse economy of Asia, with a gross domestic product (GDP) of 49187.80 US dollars in 2019. Based on the report by Japan’s Ministry of Foreign Affairs, the country’s GDP only grew at an annualized rate of 0.7 percent from August 2019- August 2020partly because of the Coronavirus 2019. This data means that Japan continues to expand and grow in a number of impressive statistics in spite of the pandemic.

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