An Introduction to 360 Search

Characteristics of 360 Search, China’s 2nd Largest Search Engine

This time we are going to talk about paid search on China’s 360 Search, which is the engine that holds the 3rdlargest share of the search market in China, after Sogou.

For most of the world, it’s Google AdWords. In Japan, where we are located, the search market is divided roughly evenly between Google AdWords and Yahoo! Japan.

For China, it’s Baidu, Sogou, and 360 Search.

When expanding into China, many people consider Baidu first for their paid search advertising. But in fact, 360 Search’s features, such as its admin screen and settings, are very similar to Google AdWords’, which means it makes it a lot easier to understand and manage than Baidu.

360 Search allows for not only search ads, but display ads as well, so popular display remarketing is also an option.

It even features dynamic remarketing functions as well, so in many ways, it imitates Google AdWords and is a very approachable engine to start marketing online in China.

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Digital Marketing in Indonesia

With a population of about 272.1million people, Indonesia holds incredible opportunities for local startups and foreign enterprises aiming to penetrate the market.

The rate of internet and social media use are rapidly climbing, with one survey recording 174 million active internet users in 2019 – an increase of 17 percent from the previous year. Indonesia is dominated by the younger generation, side by side a growing middle-and-affluent-consumer class, who are tech-savvy and eager to spend their money on purchasing new products and services.

This article will discuss Indonesia’s digital marketing environment, its biggest channels, industry challenges and opportunities, as well as the best possible ways on how to reach the Indonesian audience.

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The Chinese Online Market

    Reference
Population 1,440,735,126 WORLDOMETER
Internet population 854,500,000 WE ARE SOCIAL
Internet use 59% WE ARE SOCIAL
Scale of online advertising market 52.51 billion USD WE ARE SOCIAL
  • 72.4% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC).
  • 58% of Internet users access the Internet via PC, while 95% prefer mobile (We Are Social).
  • Approximately 1.136 billion Chinese will be a part of the online community by 2025 (Statista).
  • In China, approximately 25,000,000 million people become part of the online community annually (We Are Social).
  • 71.8% of Internet users in China live in metropolitan areas (CNNIC).
  • 1.6% of Internet users in China access it at Internet cafes (CNNIC).
  • Chinese Internet users spend an average of 5.50 hours online per day (We Are Social).
  • 837,410,000 Chinese (98% of the Internet community) chat online (We Are Social).
  • 850,440,000 Chinese (94% of the Internet community) watch videos online (Statista).
  • 59% of Internet users play online games (Statista).
  • Chinese aged 20-29 make up the largest group of Internet users. They spend an average of 5 hours online daily ( We Are Social).
  • In China, approximately 195 million searches are performed on search engine Baidu daily (We Are Social) and 750 million Chinese users use search engines (Statista.
  • The search engine marketing industry grew 25 billion USD from 2019 to 2020 (China Internet Watch).
  • 81% of online shoppers ask for recommendations from friends or family before they make a purchase.
  • In 2019, the value of the Chinese e-commerce market was 1.94 trillion USD (Tenba Group).
  • The results of a survey of the most trustworthy sites in China were (1st) Amazon.cn, (2nd) 360 buy, and (3rd) Tmall (DCCI).
  • 319,000,000 Chinese (59% of Internet users) have their own blog (CNNIC).
  • Sina Weibo, the largest Chinese social networking service (SNS,) has 550,000,000 users, and 100,000,000 articles are posted online each day (Statista).
  • Due to Chinese government regulations, Facebook, Twitter, and YouTube are inaccessible in China.

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Digital Marketing in Taiwan

Taiwan is one of the fastest growing economies in the world, and over the past few years, its e-commerce market has also solidified as an excellent site for investment. In 2020 , the country was estimated to have a US$27 billion market value, with an estimated average annual growth rate of 13%. Its capitalist and export-driven economical approach has created a comprehensive foundation for the e-commerce realm, and the money flow and distribution service providers allow for smooth transactions. These place the country as one of the most dynamic trading powerhouses in the world today.

Taiwan has also taken the age of globalization in stride and hosted a sophisticated consumer market. While English is also used, messages will be more effective when carried out in their primary language, Mandarin Chinese, or a combination of Mandarin-English that must be simple and easy to understand. Other important facets of the Taiwanese market are that they are loyal to brands, respond well to a personalized approach, and give importance to environmental care, behaviors that will be further discussed in the article. To sum it up, brand identity should be a focal point of marketers in building their strategies to successfully connect with the Taiwanese audience.

Currently, the e-commerce market in Taiwan has expanded to strategies such as live broadcast promotion on social media and the use of big data and AI to merge traditional and modern platforms. However, Taiwan is currently at a conundrum regarding its economical state on the international scale. It currently faces problems with underdeveloped infrastructure, pollution, among other issues, places the country in the gap between developed and emerging countries.

This article will discuss Taiwan’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Taiwanese audience.

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Digital Marketing in Vietnam

Vietnam is a country of incredible beauty located in Southeast Asia. Described by Lonely Planet as “exotic and compelling,” this picturesque country has drastically improved in terms of social media and digital marketing landscape. The country’s only official language is Vietnamese (tiếng Việt).

The World Bank estimates that Vietnam’s US$200 billion economy is likely to rise to a trillion dollars by 2035. Over half of its population, compared with only 11% today, is anticipated to join the ranks of the global middle class with daily consumption of US$15 or more. About 30% of the population are purchasing goods and services over the internet in 2020, with each consumer spending an average of US$350 per year.

As one of Asia’s rapidly developing economies and youngest populations, Vietnam is a fascinating market. This young and dynamic country offers enormous commercial opportunities for both small and big brands, marketers and investors. This can be attributed to the digital trends in Vietnam that are emerging quickly in every notable sector.

This article will discuss Vietnam’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Vietnamese audience.

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Japanese SEO in 2021

Do you have or are you planning to launch a website in Japanese? If you already have a website, did you make sure it’s optimized for search in Japan? If you’re planning to launch a website in Japanese, did you do all the preparations to make sure it’s optimized for the search engines in Japan before launch?

In this post I will tell you all about how to do Japanese SEO in 2021, guide you through the potential obstacles and what to think about.

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Digital Marketing in Russia

Russia has been a nation of power and potential all throughout history, and it continues to be so in the digital age. The landscape extends to over 17 million square kilometers, making it the largest country in the world. It is geographically located between North Asia and Europe, the Pacific and the Arctic, and spans 11 time zones. As of February 2020, the country hosts nearly 145.9 million residents, which also makes it one of the biggest markets all over the globe.

Despite experiencing a dip in its economy over the past few years, recent reports show that its rates are back on a healthier track. According to the World Bank, Russia’s GDP has risen to a rate of 2.3% from 1.6%, which is considered to be its best growth rate since 2012. In 2017, its lowest inflation rate was recorded at only 2.7%, and it is expected to remain below 4% in the future.

Russia still maintains a significant international role in today’s digital age. Although experiencing various setbacks over the years, such as the 2017 recession and its ever-changing political climate, it is still regarded as a technological hub and a major producer of skilled IT professionals. Currently, a massive development program is underway, aiming to digitalize the entire country to develop entrepreneurial energy, new technologies, and more skilled professionals.

Factoring in Russia’s tech-savvy residents and flourishing e-commerce market, the future of digital marketing in the country undoubtedly offers promising opportunities.

This article will discuss Russia’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the Russian audience.

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Digital Marketing in Hong Kong

Hong Kong, an astoundingly vibrant city that rarely sleeps, offers visitors a mix of the traditional and modern. With a population of 7.47 million in January 2020, it is regarded as the world’s most vertical city. Hong Kong is an exceptional city-state that has developed into one of the top-ranked global cities in terms of per capita GDP, partly because of its strategic location in Southeast Asia.

Hong Kong has had the highest degree of economic freedom in the world since 1995 according to the Index of Economic Freedom. The city’s economy depends highly on international trade and finance and is governed under positive non-interventionism. Due to these conditions, it is considered as among the most favorable places to start a company.

Hong Kong holds a lot of potential when it comes to developing a digital marketing strategy due to its status as a multicultural hub in Asia and its proximity to China. However, there are various challenges as well. This article will discuss Hong Kong’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the audience.

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Digital Marketing in Thailand

Thailand is a Southeast Asian country that is well-known for its beautiful beaches, opulent palaces, and ancient Buddha temples. The people there mainly speak in Thai, with English rarely being used beyond the classrooms. Also, social media and other digital technologies are quickly becoming a part of the Thai people’s everyday lives.

As of the moment, Thailand is experiencing a huge growth of online consumers. Currently one of the leading countries in internet and mobile internet usage, a majority of Thailand’s youth and middle-aged people have access to the internet through their mobile devices. The country’s digital market is also expected to grow rapidly by the year 2020.  With Thailand’s high digital penetration rates and the prospective digital marketing industry, there are a lot of opportunities available for those who wish to make the most out of the country’s online market.

This article will discuss Thailand’s digital marketing environment, its biggest channels, industry trends and opportunities, successful campaigns, and the best possible ways on how to reach the Thai audience.

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