Info Cubic Japan Blog

Japanese Millennials and the Growth of the Digital Market in Japan

When it comes to marketing, millennials are a generation that should definitely not be ignored. As one of the largest generations worldwide, they overtook the baby boomers in numbers by mid-2019.

In Japan, the ‘Yutori’ (millennial) generation is considered to be those born after 1987 and before 1997 give or take. In 2020 alone, millennials globally were estimated to spend more than $1.4 trillion and they are expected to spend approximately $10 trillion in their lifetimes.

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The social media evolution and prediction for Japan

The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.

Japanese social media has somewhat changed over the past couple of years and continues to do so.

This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.

This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.

In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.

The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.

In order to utilize these platforms effectively, you need to understand the nature thereof.

Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.

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Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.

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An Introduction to 360 Search

Characteristics of 360 Search, China’s 2nd Largest Search Engine

This time we are going to talk about paid search on China’s 360 Search, which is the engine that holds the 3rdlargest share of the search market in China, after Sogou.

For most of the world, it’s Google AdWords. In Japan, where we are located, the search market is divided roughly evenly between Google AdWords and Yahoo! Japan.

For China, it’s Baidu, Sogou, and 360 Search.

When expanding into China, many people consider Baidu first for their paid search advertising. But in fact, 360 Search’s features, such as its admin screen and settings, are very similar to Google AdWords’, which means it makes it a lot easier to understand and manage than Baidu.

360 Search allows for not only search ads, but display ads as well, so popular display remarketing is also an option.

It even features dynamic remarketing functions as well, so in many ways, it imitates Google AdWords and is a very approachable engine to start marketing online in China.

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Paid Search Marketing in China

Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 71.13% search share in China. The remaining portion is held, in decreasing order, by Sogou, Haosou, and Google.
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Digital Marketing in Indonesia

With a population of about 272.1million people, Indonesia holds incredible opportunities for local startups and foreign enterprises aiming to penetrate the market.

The rate of internet and social media use are rapidly climbing, with one survey recording 174 million active internet users in 2019 – an increase of 17 percent from the previous year. Indonesia is dominated by the younger generation, side by side a growing middle-and-affluent-consumer class, who are tech-savvy and eager to spend their money on purchasing new products and services.

This article will discuss Indonesia’s digital marketing environment, its biggest channels, industry challenges and opportunities, as well as the best possible ways on how to reach the Indonesian audience.

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The Chinese Online Market

		Reference
Population	1,440,735,126	WORLDOMETER
Internet population	854,500,000	WE ARE SOCIAL
Internet use	59%	WE ARE SOCIAL
Scale of online advertising market	52.51 billion USD	WE ARE SOCIAL

72.4% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC).
58% of Internet users access the Internet via PC, while 95% prefer mobile (We Are Social).
Approximately 1.136 billion Chinese will be a part of the online community by 2025 (Statista).
In China, approximately 25,000,000 million people become part of the online community annually (We Are Social).
71.8% of Internet users in China live in metropolitan areas (CNNIC).
1.6% of Internet users in China access it at Internet cafes (CNNIC).
Chinese Internet users spend an average of 5.50 hours online per day (We Are Social).
837,410,000 Chinese (98% of the Internet community) chat online (We Are Social).
850,440,000 Chinese (94% of the Internet community) watch videos online (Statista).
59% of Internet users play online games (Statista).
Chinese aged 20-29 make up the largest group of Internet users. They spend an average of 5 hours online daily ( We Are Social).
In China, approximately 195 million searches are performed on search engine Baidu daily (We Are Social) and 750 million Chinese users use search engines (Statista.
The search engine marketing industry grew 25 billion USD from 2019 to 2020 (China Internet Watch).
81% of online shoppers ask for recommendations from friends or family before they make a purchase.
In 2019, the value of the Chinese e-commerce market was 1.94 trillion USD (Tenba Group).
The results of a survey of the most trustworthy sites in China were (1st) Amazon.cn, (2nd) 360 buy, and (3rd) Tmall (DCCI).
319,000,000 Chinese (59% of Internet users) have their own blog (CNNIC).
Sina Weibo, the largest Chinese social networking service (SNS,) has 550,000,000 users, and 100,000,000 articles are posted online each day (Statista).
Due to Chinese government regulations, Facebook, Twitter, and YouTube are inaccessible in China.

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Digital Marketing in Taiwan

Taiwan is one of the fastest growing economies in the world, and over the past few years, its e-commerce market has also solidified as an excellent site for investment. In 2020 , the country was estimated to have a US$27 billion market value, with an estimated average annual growth rate of 13%. Its capitalist and export-driven economical approach has created a comprehensive foundation for the e-commerce realm, and the money flow and distribution service providers allow for smooth transactions. These place the country as one of the most dynamic trading powerhouses in the world today.

Taiwan has also taken the age of globalization in stride and hosted a sophisticated consumer market. While English is also used, messages will be more effective when carried out in their primary language, Mandarin Chinese, or a combination of Mandarin-English that must be simple and easy to understand. Other important facets of the Taiwanese market are that they are loyal to brands, respond well to a personalized approach, and give importance to environmental care, behaviors that will be further discussed in the article. To sum it up, brand identity should be a focal point of marketers in building their strategies to successfully connect with the Taiwanese audience.

Currently, the e-commerce market in Taiwan has expanded to strategies such as live broadcast promotion on social media and the use of big data and AI to merge traditional and modern platforms. However, Taiwan is currently at a conundrum regarding its economical state on the international scale. It currently faces problems with underdeveloped infrastructure, pollution, among other issues, places the country in the gap between developed and emerging countries.

This article will discuss Taiwan’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Taiwanese audience.

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Digital Marketing in Vietnam

Vietnam is a country of incredible beauty located in Southeast Asia. Described by Lonely Planet as “exotic and compelling,” this picturesque country has drastically improved in terms of social media and digital marketing landscape. The country’s only official language is Vietnamese (tiếng Việt).

The World Bank estimates that Vietnam’s US$200 billion economy is likely to rise to a trillion dollars by 2035. Over half of its population, compared with only 11% today, is anticipated to join the ranks of the global middle class with daily consumption of US$15 or more. About 30% of the population are purchasing goods and services over the internet in 2020, with each consumer spending an average of US$350 per year.

As one of Asia’s rapidly developing economies and youngest populations, Vietnam is a fascinating market. This young and dynamic country offers enormous commercial opportunities for both small and big brands, marketers and investors. This can be attributed to the digital trends in Vietnam that are emerging quickly in every notable sector.

This article will discuss Vietnam’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Vietnamese audience.

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