Digital Marketing in Thailand

Thailand is a Southeast Asian country that is well-known for its beautiful beaches, opulent palaces, and ancient Buddha temples. The people there mainly speak in Thai, with English rarely being used beyond the classrooms. Also, social media and other digital technologies are quickly becoming a part of the Thai people’s everyday lives.

As of the moment, Thailand is experiencing a huge growth of online consumers. Currently one of the leading countries in internet and mobile internet usage, a majority of Thailand’s youth and middle-aged people have access to the internet through their mobile devices. The country’s digital market is also expected to grow rapidly by the year 2020.  With Thailand’s high digital penetration rates and the prospective digital marketing industry, there are a lot of opportunities available for those who wish to make the most out of the country’s online market.

This article will discuss Thailand’s digital marketing environment, its biggest channels, industry trends and opportunities, successful campaigns, and the best possible ways on how to reach the Thai audience.

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Digital Marketing in South Korea

South Korea is an East Asian country known for undergoing one of the fastest and most remarkable economic transformations in recent history. From being one of the poorest countries in the world during the 1960s, it has now risen to become the 5th largest economy in Asia and 11th internationally.

Technology is one of the key drivers behind South Korea’s rapid economic development. The country has one of the fastest internet connections and smartphone usage in the world. Recently, it has launched the first 5G network in Asia, which is expected to further propel its e-commerce market. Furthermore, South Korea has the highest government backing per capita for start-ups. Last year, the government pledged a $9 billion venture fund, supported by an initial $3 billion investment in 2015.

The other factor behind its economic success is the massive investment in “Hallyu” or The Korean Wave, one of the biggest cultural phenomena in Asia. In 2018, Hallyu exports had garnered over $9.48 billion to its economy, a 22.8% increase compared to the previous year.

Overall, South Korea offers many opportunities for the digital marketing industry to grow.
This article will discuss South Korea’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the South Korean audience.

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A Global View of SEM

World Advertising Expenditure by Medium

According to the Global Ad Spend Forecast by DAN, there was a 1.7% change in online advertising spending when compared from 2018 to 2019. 

Digging deeper and looking at the numbers by region,  Asia-Pacific decreased by 3%, South America by 2.5%, and West Europe by 1.9%. While  South America’s overall expenditure is still at a relatively small scale, the region saw a significant decrease in online advertising budget.

This and other data shows that in almost every continent, internet marketing is becoming an ever more indispensable form of advertising.

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Multilingual Online Marketing Fundamentals

If you are thinking about starting a multilingual SEM campaign, you will need to prepare yourself much more than you would for any domestic marketing campaign you’ve done.

Everything from technical SEM to the process of keyword selection and copywriting needs to be considered within the framework of the new country in which you will be marketing.

In this chapter, I will go over the essential points to remember when conducting multilingual SEM so that you can start your venture off on the right path. Continue reading “Multilingual Online Marketing Fundamentals” →

Why do Digital Marketing in Asia

Did you know nearly half of the world’s Internet users reside in Asia?

That’s right: 50.4% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.

In fact, it is becoming much more common to see Western companies with Asian language websites.

By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).

SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia.

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