Facebook isn’t necessarily sitting at the social media cool kids’ table in Japan for casual use these days. As a platform for advertising, however, Facebook Ads in Japan can still deliver an attractive ROI. Its unique positioning in Japan offers a beneficial tool for B2B marketing.
Continue reading “Facebook Ads in Japan: A Potential B2B Marketing Goldmine”
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Video Marketing in Japan is not something new, but the way it has been advertised is.
In recent years, video has shown great success at engaging users to a brand.
According to Wyzowl, 91% of businesses today use video as a marketing tool. About 96% of marketers who use video marketing report it as an essential part of their digital advertising strategy.
The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.
If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies.
What’s influencer marketing and why is it so effective?
The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.
Marketing that utilizes influencers is called “influencer marketing.”
In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.
Continue reading “Is it Time to Start Thinking about Influencer Marketing?”
In Asia, influencers can’t be ignored
In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.
However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.
While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.
Continue reading “How to Approach Influencer Marketing in Asia”
When it comes to marketing, millennials are a generation that should definitely not be ignored. As one of the largest generations worldwide, they overtook the baby boomers in numbers by mid-2019.
In Japan, the ‘Yutori’ (millennial) generation is considered to be those born after 1987 and before 1997 give or take. In 2020 alone, millennials globally were estimated to spend more than $1.4 trillion and they are expected to spend approximately $10 trillion in their lifetimes.
Continue reading “Japanese Millennials and the Growth of the Digital Market in Japan”
The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.
Japanese social media has somewhat changed over the past couple of years and continues to do so.
This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.
This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.
In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.
The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.
In order to utilize these platforms effectively, you need to understand the nature thereof.
Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.
Continue reading “The social media evolution and prediction for Japan”