Tag: SEM

A Global View of SEM

World Advertising Expenditure by Medium

According to the Global Ad Spend Forecast by DAN, there was a 1.7% change in online advertising spending when compared from 2018 to 2019. 

Digging deeper and looking at the numbers by region,  Asia-Pacific decreased by 3%, South America by 2.5%, and West Europe by 1.9%. While  South America’s overall expenditure is still at a relatively small scale, the region saw a significant decrease in online advertising budget.

This and other data shows that in almost every continent, internet marketing is becoming an ever more indispensable form of advertising.

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Multilingual Online Marketing Fundamentals

If you are thinking about starting a multilingual SEM campaign, you will need to prepare yourself much more than you would for any domestic marketing campaign you’ve done.

Everything from technical SEM to the process of keyword selection and copywriting needs to be considered within the framework of the new country in which you will be marketing.

In this chapter, I will go over the essential points to remember when conducting multilingual SEM so that you can start your venture off on the right path. Continue reading “Multilingual Online Marketing Fundamentals” →