Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 71.13% search share in China. The remaining portion is held, in decreasing order, by Sogou, Haosou, and Google.
Continue reading “Paid Search Marketing in China”
Tag: Sogou
| Reference | ||
| Population | 1,440,735,126 | WORLDOMETER |
| Internet population | 854,500,000 | WE ARE SOCIAL |
| Internet use | 59% | WE ARE SOCIAL |
| Scale of online advertising market | 52.51 billion USD | WE ARE SOCIAL |
- 72.4% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC).
- 58% of Internet users access the Internet via PC, while 95% prefer mobile (We Are Social).
- Approximately 1.136 billion Chinese will be a part of the online community by 2025 (Statista).
- In China, approximately 25,000,000 million people become part of the online community annually (We Are Social).
- 71.8% of Internet users in China live in metropolitan areas (CNNIC).
- 1.6% of Internet users in China access it at Internet cafes (CNNIC).
- Chinese Internet users spend an average of 5.50 hours online per day (We Are Social).
- 837,410,000 Chinese (98% of the Internet community) chat online (We Are Social).
- 850,440,000 Chinese (94% of the Internet community) watch videos online (Statista).
- 59% of Internet users play online games (Statista).
- Chinese aged 20-29 make up the largest group of Internet users. They spend an average of 5 hours online daily ( We Are Social).
- In China, approximately 195 million searches are performed on search engine Baidu daily (We Are Social) and 750 million Chinese users use search engines (Statista.
- The search engine marketing industry grew 25 billion USD from 2019 to 2020 (China Internet Watch).
- 81% of online shoppers ask for recommendations from friends or family before they make a purchase.
- In 2019, the value of the Chinese e-commerce market was 1.94 trillion USD (Tenba Group).
- The results of a survey of the most trustworthy sites in China were (1st) Amazon.cn, (2nd) 360 buy, and (3rd) Tmall (DCCI).
- 319,000,000 Chinese (59% of Internet users) have their own blog (CNNIC).
- Sina Weibo, the largest Chinese social networking service (SNS,) has 550,000,000 users, and 100,000,000 articles are posted online each day (Statista).
- Due to Chinese government regulations, Facebook, Twitter, and YouTube are inaccessible in China.