In Japan, like most of the world, video is the format of choice for content consumption. With public transit as the popular mode of transportation, Japanese audiences spend a lot more time on YouTube. For overseas brands looking to make splash, it’s nearly essential to employ YouTube marketing in Japan.
Continue reading “YouTube Marketing in Japan: Strategies for Success”
We have already covered influencer marketing a few times in our blog.
This time, following up on our previous post about Asia, we will be covering what’s happening in the West.
In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.
You could say that there are generally 5 major steps in the way they are executed:
・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.
Continue reading “A Brief Look at Influencer Marketing in the West”
