Baidu Advertising for China
The Importance of Baidu Ads in Chinese Marketing
To reach Chinese users who do not have access to international internet media like Google and Facebook, it is crucial to leverage internet media that has uniquely developed within China. Baidu, which holds a 70% share of the search engine market in China, is not only a platform that can reach a vast number of Chinese internet users but also offers a variety of advertising options such as listing ads, brand link ads, and display ads. Baidu allows for a multi-faceted approach to targeting, making it an essential platform for digital marketing in China.
Info Cubic’s
Five-Step Baidu Advertising Process
- 1Planning
We initially set specific goals and KPIs for Baidu advertising tailored to your Chinese marketing objectives and strategies.
- 2Ad Simulation
We provide simulations tailored to your objectives and budget, helping you make informed investment decisions regarding your projects.
- 3Ad Account Setup
After setting up the ad account, our Chinese advertising consultants will set up ad keywords and copies according to the habits and culture of Chinese users (support available for Chinese website and LP, banner creation).
- 4Launch and Management
We manage daily bidding based on keyword clicks and impressions to maximize cost-effectiveness.
- 5Reporting and Improving
After analyzing the ad operation results, a bilingual project manager will report to you to suggest and implement precise improvement strategies for future operations.
Proposing and Implementing Accurate Baidu Advertising Strategies for Chinese Target Users
At Info Cubic, we ensure effective ad delivery to your Chinese business targets by having Chinese native speakers, who are well-versed in the web circumstances of China, propose and support advertising strategies in consideration of Chinese internet trends. We also support various types of advertising on Baidu, including SEM, display ads, and in-feed ads.
Rapid Chinese Digital Marketing Strategy Decisions with Baidu advertising reporting
Info Cubic regularly performs reporting to support quick strategic decisions in your Chinese marketing needs. Our dedicated Chinese native speakers and bilingual project manager collect data from daily Baidu ad operations and share notable insights such as digital trends in China. Together, we discuss and formulate the best Baidu advertising strategies with you, quickly implementing and verifying their effectiveness.
