Yahoo! Kimo Advertising for Taiwan
Yahoo! Kimo, Holding About 50% Search Share in Taiwan
Taiwan is one of the countries where Yahoo! has a high market share globally. Google and Yahoo! Kimo each hold about half of the search engine market share. Additionally, 79% of users set Yahoo! Kimo as their browser homepage.
Recommended Listing Ads for Taiwan: Yahoo! Kimo and Google
When implementing listing ads in Taiwan, it's recommended to place ads on both Yahoo! Kimo and Google, as they, together account for over 90% of the search engine market share in the country. Aside from being a portal site, Yahoo! Kimo is also used as a search engine, aggregating information closely related to the lives of Taiwanese people. Types of ads on Yahoo! Kimo include search-linked banners and visually appealing display ads like videos. These display ads appear in almost the same areas as premium ad spaces but are more cost-effective than pure ads, offering high cost-efficiency.